Strategic Workplace Management: The key to unlocking competitiveness

As strategic workplace design gains more importance in executive level discussions, our recent acquisition of the strategic workspace management & design consultancy, SIGNAL, will aid us in supporting companies interested in optimizing current office environment and preparing for the trends of tomorrow.

Over the years, research has proven that workplace design significantly affects employee job performance, and the overall efficiency of a business. And in today’s competitive business environment, corporations can no longer afford to let the talents of their workforce go wasted.

Gitte Andersen, Managing Partner, SIGNAL, says:

“The importance of using space and workplace design to enhance performance is unquestionable. Space and workplace design holds the power to either strengthen or diminish the work processes that are put into action. Design has the unique ability to reinforce, manifest and communicate an organization’s culture, values, visions and goals. A company’s HR and Marketing departments can make all the claims about a company’s culture they want, but it is not until you step behind the scenes of the workplace environment that a reliable story unfolds”.

Many organisations find themselves struggling to attract qualified employees, enhance collaboration, optimize space utilization and increase workforce productivity. However, workplace design can support organizations in achieving these strategic objectives.

Gitte Andersen, Managing Partner, elaborates:

In order to overcome the competitive barriers that many companies face and strengthen organisational performance, it is important that top leaders look into how their office space supports the organization’s goals and objectives. For instance, if a company is focused on improving collaboration, then having individual offices, where employees do not interact with their fellow colleagues for the majority of the day, is not an optimal solution.

Even considering the way employees utilize an office environment can support a company’s strategic objectives. For instance, research indicates that knowledge workers are found at their desks 30-55% of the time. This begs the question: Are rows of empty desks really an efficient use of an office’s space? And, how could this space be utilized for other activities that create organizational value?”.

Now, you might be left wondering: How do I know what areas create value for my employees and my organization? As well as, how can I create an environment that supports my current work processes – and the work processes of tomorrow?

Andersen, elaborates on these inquiries, explaining:

“Data has the answer to all your questions. In order to work with workplace design on a truly strategic level, you need to have data informing your decisions. Data allows you to understand and evaluate: What areas hold the most value for your employees, what type of areas are missing from your office environment, and what areas within your office are underperforming. It is only by measuring and understanding the use of the space within an office that you can begin to develop physical space as a strategic tool focused on enhancing organizational performance”.

Curious to know more about the ISS acquisition? Read more here: ISS acquires strategic workplace management and design firm

About Gitte Andersen


As the founder and Managing Partner of SIGNAL, Gitte is the creator of the mindset, which SIGNAL’s work is founded on: to work with space as a strategic tool, for better performance in corporations. Gitte consults top managements in both the private and the public sector. Gitte gives public lectures, writes articles and books. Her most recent book Space at Work will be published at the end of March 2017.